Beauty Industry

Susan G. Komen Foundation to Launch Fragrance

Promise Me is expected to launch in April and will remain on the market through October.

Author Image

By: Jamie Matusow

Editor-in-Chief

The Susan G. Komen for the Cure Foundation, an organization that has been fighting breast cancer since 1982, has announced the launch of a fundraising fragrance called Promise Me.

The fragrance is expected to launch in April and will remain on the market through October, which is Breast Cancer Awareness Month. There will be an eau de parfum (3.4 ounces, $59) and an eau de toilette (1 ounce, $19.99; 3.4 ounces, $29.99) version of Promise Me. A scented plastic bracelet will be presented as a gift with purchase.

Home-shopping TV networks will offer a kit containing the 3.4-ounce eau de parfum, the bracelet and a body product. A limited quantity of Nancy Brinker’s book Promise Me will be offered as a gift with purchase in department stores and carded vials will be distributed.

The scent is a floral oriental, created by Jean-Claude Deville of Drom with packaging by Chad Lavigne. Key notes include mandarin, bergamot, blood orange, fresh aldehyde, black currant, pink peony, wild orchid, rosewood, white patchouli and musk.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters